“Adding Value” is one of those potentially vacuous pieces of business talk that one has to grow accustomed to. We need to focus- so the jargon goes- on the “Value Zone” and deliver our resources there. My development goals will be around how I can “deliver value” for the company. The steps from procurement through to sales is a “physical value chain” which can be modelled by a “virtual value chain”
Of course, there is nothing wrong with the idea, as such. It’s just about the competitive edge that comes from adding something that will deliver great benefits for little costs. It is the extra feature that makes something greater than the sum of its parts. Basically, add a lick of paint to the walls of your house and you’ll get a much better price for it!
However, when I see a Royal Mail van with “Delivering Value” emblazoned on its side, I tend to think that it would be much better if they could just “Value Delivery” instead!
No comments:
Post a Comment